Smart Selling?   (Be honest)

Here are a few ideas to help you exercise your grey cells—food for thought. 

What causes queues at your sales counter?

• Is it missing or incorrect pricing
• Is it incorrect description or bar code
• Is it not having the product set up on your system
• Is it a customer asking have you got…….when can you get…..how much will it be
• Is it handling the payment type
• Is it because you are on the phone
• Is it because the till drawer is so full it won’t open 

Do customers actually come into your premises, wander around, and then leave without buying?

• Do you know why
• Do you have any empty pegs or spaces in displays
• Do you know how much profit you make per square foot by product
• Do you know how much you turnover per employee 

Do you make most money from:

• Selling one big expensive item
• Selling promotional items
• Selling lots of small expensive items
• Selling lots of small run of the mill items 
• Selling accessories
• Selling consumables

Are your best customers

• The ones who ring around to find the cheapest price
• The ones who buy the most expensive items
• The ones who are in every day for something

If a customer buys an item which has accessories or uses consumables:

• Do you tell him about them
• Do you up-sell at time of sale
• Do you contact him regularly to stock him up

Do you know the name, address, email, & phone number of all your customers?

• Do you call them with offers
• Do you mail them with promotions
• Do you send them catalogues
• Do you email them with offers
• Do you have a product specialist, rep or trade contact
• Do you sell on EBay, Suppliers Website, Your Website
• Do you keep email addresses

Award 5 points for each Yes

Deduct 5 points for each No

If your total is a Negative number you need to take action. Contact us today.